Lead and implement short to mid term strategic marketing, brand plans for the VIT products based on consumer market and technical insights, to meet marketing team established targets.
Contribute in the annual VIT brand plan strategies, by assisting in content and material development so that these plans are consistent with the marketing team overall mission, vision and objectives.
Develop strong alliance with the project team and drive VIT renovation/innovation projects with clear project plans & timelines.
Define advertising objectives, recommend choice of media and allocate resources so advertising campaigns are effective, economical and appropriate for intended audience.
Manage and monitor third party agency/project teams, by proactively gather and provide input into regular reviews, to ensure deliverables are meeting set targets, KPIs, timeline and budget.
Provide feedbacks and insights on market trends to review and adjust marketing strategy and plans that meet the changing markets and competitive conditions.
Lead, coach and inspire individuals and cross functional project teams to create performance improvements and personal growth.
S1/Bachelor in marketing or other relevant business major.
3 years working experience in multinational FMCG industries.
7+ years in brand management working experience.
Possess strong marketing knowledge in order to be able to develop an in-depth and comprehensive marketing strategy that will support and drive the business strategy success.
Possess strong understanding of the local and global marketing trends, outlook, challenges in order to be able to penetrate the market.
Possess strong awareness of financial, commercial, planning and control activities.
Proven success in ATL & BTL development and execution.
Possess strong oral and written communication skills.
Possess strong leadership skills and ability to coach and lead the team.
The above information on this description has been designed to indicate the general nature, and level, of the work performed by this position. It is not designed to contain, or be interpreted, as a comprehensive inventory of all duties, responsibilities and qualifications required.
We invite interested candidates to write-in with CV and regret that only shortlisted candidates will be contacted for a discussion.
Lee Shiow Chyn