Job description
Accountable for selected Business Unit (BU) marketing activities in the regions
Work with respective BU teams to identify, define functional requirements of the product managers, commercial marketing managers, for new capabilities and enhancements that help drive product evaluations and support to business partners
Develop and execute the pricing strategy for the region in cooperation with BUs (ensuring regional and global price alignment)
Define target customers, segment and product strategies for the region across BUs
Conduct regional market analysis to understand the region’s trend and requirements
Establish and implement policies and guidelines regarding product promotion, marketing, pricing activities, processes, internal support structure/matrix to increase efficiencies, productivity and customer engagement
Define and execute product promotion and design win programs for the region
Support regional sales and distribution sales teams with appropriate collateral to enable design-ins
Joint work with Marcom and respective BU product teams in organising global tradeshow / exhibition to showcase our new product & technology; aim to create brand awareness and new business opportunity
Continuously assess and review of team performance to ensure that KPIs are on track and delivered
Capable of managing a number of priorities and deliverables in an operational, interrupt driven environment with minimal guidance or supervision
Requirements
A degree in Electronics/Electrical Engineering, or related field
At least 5 years of semiconductors experience, with a marketing function or product management focus
Good knowledge in pricing strategies, customer pricing negotiations and product portfolio management
Prior experiences with Power Discrete especially on Power MOSFET, THYRISTOR, DIODE, IGBT will be advantageous.
Natural leadership skills and the ability to work with all teams in the company
Advanced soft skills and intercultural competencies as well as enthusiasm in order to navigate between customers, multiple internal cross-functional stakeholders and management
Excellent written & verbal communication skills in English, and fluency in Chinese (for effective communication with the China team) is a strong plus
Ability to drive, coordinate and structure cross-functional and cross-regional activities and business partners
Willingness and ability to travel globally
Disclaimer
The above information on this description has been designed to indicate the general nature, and level, of the work performed by this position. It is not designed to contain, or be interpreted, as a comprehensive inventory of all duties, responsibilities and qualifications required.
We invite interested candidates to write-in with CV and regret that only shortlisted candidates will be contacted for a discussion.
Lee Shiow Chyn
EA12C6130
R1112042
hr@hpspartners.com.sg