Senior Sales Director, China

We are conducting an executive search on behalf of an innovative technology company seeking an experienced senior sales leader to drive its China business. This is a high-impact leadership opportunity with responsibility for developing strategic customer relationships, securing design wins, expanding key accounts, and driving long-term business growth with China's leading consumer electronics manufacturers.

The role requires a commercially driven executive who combines strong business acumen with the ability to navigate complex technical sales environments. You will work closely with executive decision-makers, product development teams, and engineering organisations to influence technology adoption, develop strategic partnerships, and lead customer engagement from initial qualification through design-in and volume production.

We are particularly interested in leaders with an established network across China's smartphone and smart device ecosystem, a proven record of winning and growing strategic accounts, and experience managing long sales cycles with tier-one OEMs and technology partners. Success in this role will depend on your ability to influence senior stakeholders, identify new business opportunities, and convert customer relationships into sustainable commercial growth.

Key Responsibilities

Business Development & Strategic Accounts

• Develop and execute the China sales strategy to achieve sustainable revenue growth.

• Build, manage, and expand relationships with strategic accounts across smartphone OEMs, smart wearables, and other consumer electronics manufacturers.

• Identify new business opportunities and convert them into qualified commercial programmes.

• Lead contract negotiations, pricing discussions, and long-term commercial agreements.

Customer & Executive Engagement

• Establish trusted relationships with senior customer stakeholders across procurement, engineering, product management, and executive leadership.

• Coordinate executive-level customer engagements and business reviews.

• Develop strategic account plans and drive customer satisfaction throughout the business

• lifecycle.

Technical & Cross-functional Leadership

• Work closely with engineering, product management, and operations teams to support customer qualifications and product introductions.

• Coordinate technical reviews, customer evaluations, and design-in activities.

• Ensure customer technical requirements are effectively communicated internally.

Team Leadership

• Lead and mentor the China Field Application Engineering (FAE) team.

• Allocate technical resources according to customer priorities.

• Drive collaboration between commercial and engineering teams to support customer success.

Market Intelligence

• Monitor industry trends, competitive landscape, customer roadmaps, and emerging technologies.

• Maintain an accurate sales pipeline and revenue forecast.

• Provide strategic market intelligence to regional and global leadership.